Blog

04/27/2017

Your website lives in the real world.

Where there’s a lot of competition. So how do you get just one of your products or services noticed?

Try Extreme Focus. We are now working with a client to promote one specific product. For the next month the client will:

  1. Put that one product on the website home page.
  2. Send out emails about that one product.
  3. Add it to their email signature.
  4. Show it on Instagram.
  5. Add it to Facebook updates.
  6. Use it in presentations.
  7. Demonstrate it at events.
  8. Talk about it to contacts.
  9. Create an ad about it.
  10. Most important. The client will always use the same theme line.

Like Extreme Focus? Interested in talking to J&M Marketing Communications about creative ideas that focus on your specific products and services? Maggie, 609-924-1083.

04/10/2017

The odds of your working with J&M.

hands

Do you fit our client profile?  Our clients are:

  1. Dedicated. They start email conversations at 1 a.m.
  2. Knowledgeable.  Our clients have amazing understanding of the people they sell to. They adapt to their audience’s needs.
  3. Passionate. Our clients love what they do.

Essentially, our clients want to grow and they believe J&M custom websites strengthen their story. If you want a dedicated, knowledgeable and passionate team to help you grow, call or email Maggie, 609-924-1083.

06/30/2016

What do people want from your website?

email-june

Unruly, the leading platform for social video advertising, states that the following attributes belong in online videos:

  1. Authentic
  2. Entertaining
  3. Evocative
  4. Relatable
  5. Useful

Those guidelines work for any advertising, especially your website, which Maisha Walker of Message Medium describes as the hub of your marketing.

Too many small businesses skimp on their websites and focus on social media. But that’s like inviting people to a party without cleaning your house. Because social media drives people to your website.

Want some help getting your house/hub in shape? Call us. Maggie 609-924-1083

 

05/22/2016

Emotional words hook prospects.

hookedLast Friday, Amazon  asked me to “rate” a product. “Help others! “their email cried. So, I clicked and found myself on a page with all my orders. Guess what, I re-ordered.
What a smart emotional appeal Amazon used. They told me I was knowledgeable, an influencer. And generous, would help others. They asked me to “rate” not review. Rate sounds easy, review — umm, that’s work.

The take-away. Give people an enjoyable reason to want to visit your website.  (That’s  Inbound Marketing in jargon.)

Reasons a viewer could enjoy.

  • Easiest. A sale, discount or coupon. Just don’t throw away your business plan.
  • Short, snappy social media with visuals.  Facebook is the number 1 driver to websites, Pinterest is number 2. Snapchat is climbing fast.
  • Email.  Hey, it works for Amazon.
  • Add incentives to web addresses on your print advertising.

And when people get to your website, make sure it’s clear, informative, and involves them with your service or product. That’s what we can do for you.  So call me.

Maggie 609-924-1083

03/31/2016

Know your prospects. Data mine for free.

mailRecently, a major yogurt brand hired  a data-mining firm that went to work analyzing browsing history and divided potential buyers into health-buffs or sweetness-fans. The yogurt company sent different internet messages to each group.

If you don’t have the serious dollars that researching internet browsers absorbs, data mine with common sense.

First, consider clients you work well with. What do you know about them? They have experienced opinions about you. Clicks only give you numbers, current clients can give you reasons they need your products and expertise.

Who’s looking at your website and reading your emails? What are they saying about your business on Facebook and Linkedin? Is that how you see yourself? Should you shift your message in their direction, or shift their perception?

Observe, listen. What are your colleagues venting about in the boardroom or at the book club? Be aware of what’s going on in pop culture. An overarching issue is how busy everyone is.

So understand that when people come to your website they want information, fast. Give it to them.  Show humanity. Eliminate mystery. Avoid jargon.

Keep your message simple. If you want proof that works, check Donald Trump’s numbers.

See how the competition markets, but remember that the biggest brands can make the biggest mistakes in understanding. (That benefits small businesses.) Look at online media in your industry. That media stays current — or vanishes.

The internet is filled with free tips about your prospects’ needs. Mine it, then show your prospects you understand and can help them.

Or come to us, because that’s what we do for our clients.

Maggie 609-924-1083

02/18/2016

Increase your email readership with your latest news.

Your emails are one of your clients’ three favorite ways to find out about new products, services, and trends. Only learning from a friend and browsing the internet are more popular. (AdWeek.)

Another reader-pleaser is a deal, discount, or coupon in your subject line. That’s what most people who open emails are looking for. (The Social Outlet)

Even without news or offers, statistic after statistic shows email is a great keep-in-touch medium. If you hold your reader’s interest.

My first boss knew how to do that. He was a burly creative director whose looks contrasted with his sensitive writing. He would walk down the ad agency halls bellowing, “Remember reader reward.” He rewarded his reader with understanding. His ads spoke directly to them about their personal needs.

Your reward for putting that kind of effort into your emails — well, your readers will remember you when they’re looking for what you’re selling.

Maggie 609-924-1083

02/08/2016

J&M dines with Facebook’s engineers

When we arrived at Facebook around 5:30,  a 45ish-year-old man was taking the down elevator, but the hanger-like space was still plenty full of  guys in their 20’s, dressed by Uniqlo, elbow to elbow at computer stations, zeroed in on  their computer screens.  The 800-person New York office is one of seven where Facebook employees, mainly engineers (formerly called programmers), work to enhance your relationship with Facebook. Off in an alcove a group of employees have big TV screens above their computers. That’s  the PR crowd; they tell you what’s trending on Facebook.

Around 6 p.m., people began to move towards the  buffet lines. Tonight’s menu was Thai. “I miss this food  on weekends,” our engineer friend said. Every night it’s a different cuisine with music. After dinner, some people went back to their computers, while others broke up into discussion groups. Sometimes we saw  a woman among them. Before leaving we checked out the 6 ft+ high stands with free M&M’s and trendy snacks, the toothbrushes with gel, the rooms named for former Mayor Bloomberg’s successes like “No 17 oz sodas.”

It is a work space created for employees to thrive in the digital world. Even the toilet stalls had posters asking for inspiring stories that  Facebook would share with other employees. And that’s what good advertising is, true stories that your market cares about.

Maggie 609-924-1083

12/04/2015

Millennials see possibilities on the internet.

Millennials

They realize their websites need applause.

Like the 27-year-old that didn’t pay attention to that fact that his business was in a dull category. “I want everyone to remember our website. Spend more money,” he told us. We gave him a splashy website and soon he and his partners were the leaders in our local market. Eventually, they sold the business (the website was one asset) and moved on.

Millenials don’t understand that things can’t always be done. “That software doesn’t exist,” I told one millennial.

“Maggie I know you guys can do it,” he said, then added the stick. “And if you can’t, I’ll find someone who can.”

Okay, we’re up to a challenge. We created a piece of software for him. Later, I listened to a company head tell me she was getting her software up to speed before working with a website developer. And I thought about how much better off our client is with software that fits seamlessly into his website design.

Finally, what makes us work so well with millennials is that we both understand the importance of creating an enticing viewer experience.

Even if you’re not a millennial, you can believe your brand comes to market with an exciting and unique offering. If you do, please call us. Because that’s what we want to tell the world—on your website.

Maggie 609-924-1083

11/18/2015

Do emojis belong in your ads?

They’re a hot item in the advertising world. IHOP’s new logo uses emojis and so does Domino’s ordering system. Emojis are liked and used by a wide range of consumers: 75.9% of those between 25 and 29 use them, 68.3% of those between 30 and 35, 62.3% of those 35 and older. So appeal to all age groups with judicious use of emojis.

But remember that emojis are a tactic, a device. They should be used to implement a solid strategy.

And if you want help with a strategy, J&M is just the place for you. All our websites and other advertising is based on a solid strategy that highlights what our clients offer their public.

Maggie 609-924-1083

emoji

10/30/2015

Social Media: the Myth and the Mighty

The Myth
Social media is inexpensive. It’s easy.

The Reality
Creating a good social media campaign calls for as much strategic thinking as any advertising. Obviously, you need a content strategy. But also, why are you choosing a particular medium? Whom do you want to reach?

The Cost
Hiring a qualified social media firm runs around $2,000 a month. Expect to pay $600 to $800 a month for a qualified freelancer. Doing it yourself? Everyone I’ve known who’s successful on Facebook, for example, spends 15 to 20 hours a week on it. The hard part is those hours are broken up.

In fact, because of the need for now-and-again input, a Maine food store owner keeps her computer on and her Facebook page open so she can respond and update her page throughout the day. When she’s not waiting on customers.

The Mighty
On the other hand, that Maine food store owner’s postings have led customers to sign up for Facebook. Her posts about new products and store events have brought the owner’s Friends back into the store time after time.

Post something on Facebook and/or Linkedin and instantly all your friends and connections are told about it. They are a highly targeted group of people who want to hear what you have to say. Why else would they have connected with you or Friended you?

That power is pretty irresistible and why J&M does Facebook pages for our clients. We keep costs controlled with a customized monitoring system. Costs are also controlled because our first step in working with any client is to develop a strategy that works in all media. Please let me know if that interests you.

Maggie 609-924-1083