I love the idea of twitter, with its short informative copy. But will Twitter help your firm?
Twitter works best to spread:
- Event information
- Celebrity communiqués.
Twitter can also support and answer questions about your products or services.
Twitter gets credit for amazing results. A social media company claims that tweets helped sell out a celebrity’s perfume at Macy’s in one day. Those tweets went to 70 million followers the celebrity had amassed.
Building a following is labor intensive, so best to use an outside firm, as the celebrity did. You should tweet at least three times a week. Preferably more. You need to respond quickly to questions or comments.
You must take advantage of events. Oreo’s social media company media representatives at the Super Bowl responded to the blackout by tweeting followers to dunk Oreo cookies in the dark. And got retweeted 13,000 times. But what did Oreos pay its social media folks to come to the Super Bowl?
In the examples above, Twitter was part of multi-million dollar advertising campaigns.
However, even with a smaller ad budget, you can use Twitter to tell customers about ongoing events. You can provide useful information to targeted audiences.
But consider the return you can expect on your time and money.
You also need lots of pertinent information to pass along daily. Probably that’s why I only write an occasional blog.