They’re a hot item in the advertising world. IHOP’s new logo uses emojis and so does Domino’s ordering system. Emojis are liked and used by a wide range of consumers: 75.9% of those between 25 and 29 use them, 68.3% of those between 30 and 35, 62.3% of those 35 and older. So appeal to all age groups with judicious use of emojis.
But remember that emojis are a tactic, a device. They should be used to implement a solid strategy.
And if you want help with a strategy, J&M is just the place for you. All our websites and other advertising is based on a solid strategy that highlights what our clients offer their public.