It’s hard to stand out in the crowd of businesses using social media to attract clients to their brick and mortar locations or online websites. So here are some tips from a talk by Inc Magazine columnist Maisha Walker. Her advice is in bold.
- Don’t try to do it all. Instead coordinate social media that works together. For example, demonstrate your work on Pinterest and the lesser known Snapguides.
- Don’t give to an intern. Miaisha’s right on. You’re summarizing important corporate positions on social media.
- Commit to a social media plan for six to twelve months.
- Consider email. It’s not as flashy as some of the newer platforms, but it’s a great way to stay in touch, especially if you have a good data base.
- You don’t invite people to your house before you clean it up. If your website doesn’t look great, fix it before directing people to it. Viewers want: clear, informative content; easy, intuitive navigation; obvious contact information; pleasing aesthetics.
If your website needs any or all of the above, get in touch with us quickly at firstname.lastname@example.org or 609-924-1083.
So many website builders talk about their design skills. We talk about our team skills.
In the 1960’s, Don Draper’s real life counterparts were ushering in a golden age of advertising with words and designs working together like never before.
Today, we believe that words playing off beautiful designs strengthen every website we create. What’s also vital is a nimble and deft programmer to bring them to life. That’s our Joe.
If you want to see how our team works together to sell our clients, please go to our websites page.
And, in case you thought we forgot, the pivotal member of our team is you, our client-to-be.
First, find a collaborator (marketing communications/website development firm) you trust to tell your story clearly and explain the benefits you offer compellingly. A collaborative firm will not put your business into a format where you don’t quite fit.
That firm also needs to be a team of collaborators — a writer and designer who can create content that expresses your personality and creates organic SEO keywords. A programmer who can bring that content to life. Otherwise you’re going to end up with a 20th-century-brochure-on-the-web.
All these collaborations are heading towards that vital one, the one with your viewers/clients. Your website has to show you understand what your viewers want. It has to give them the information they’re looking for, quickly. It has to make it easy for them to do business with you, because they want to.
If you’re looking for a firm to collaborate with, check out our website examples. Our clients trust our commitment to their story.