First, find a collaborator (marketing communications/website development firm) you trust to tell your story clearly and explain the benefits you offer compellingly. A collaborative firm will not put your business into a format where you don’t quite fit.
That firm also needs to be a team of collaborators — a writer and designer who can create content that expresses your personality and creates organic SEO keywords. A programmer who can bring that content to life. Otherwise you’re going to end up with a 20th-century-brochure-on-the-web.
All these collaborations are heading towards that vital one, the one with your viewers/clients. Your website has to show you understand what your viewers want. It has to give them the information they’re looking for, quickly. It has to make it easy for them to do business with you, because they want to.
If you’re looking for a firm to collaborate with, check out our website examples. Our clients trust our commitment to their story.