The Myth
Social media is inexpensive. It’s easy.
The Reality
Creating a good social media campaign calls for as much strategic thinking as any advertising. Obviously, you need a content strategy. But also, why are you choosing a particular medium? Whom do you want to reach?
The Cost
Hiring a qualified social media firm runs around $2,000 a month. Expect to pay $600 to $800 a month for a qualified freelancer. Doing it yourself? Everyone I’ve known who’s successful on Facebook, for example, spends 15 to 20 hours a week on it. The hard part is those hours are broken up.
In fact, because of the need for now-and-again input, a Maine food store owner keeps her computer on and her Facebook page open so she can respond and update her page throughout the day. When she’s not waiting on customers.
The Mighty
On the other hand, that Maine food store owner’s postings have led customers to sign up for Facebook. Her posts about new products and store events have brought the owner’s Friends back into the store time after time.
Post something on Facebook and/or Linkedin and instantly all your friends and connections are told about it. They are a highly targeted group of people who want to hear what you have to say. Why else would they have connected with you or Friended you?
That power is pretty irresistible and why J&M does Facebook pages for our clients. We keep costs controlled with a customized monitoring system. Costs are also controlled because our first step in working with any client is to develop a strategy that works in all media. Please let me know if that interests you.
Maggie 609-924-1083