| If you’re one of six million advertisers on Facebook, how do you get attention? And, on the internet, you’re not one of six million. Google (which has more advertisers than Facebook) Snapchat, and Amazon bring the number of internet advertisers way above six million. So, even if your ads are highly targeted, how do you stand out in all that noise? By listening to 20th century Mad Man, Bill Bernbach:
“to let your imagination run riot, to dream unrelated dreams, to indulge in graphic acrobatics and verbal gymnastics is not being creative. The creative person has harnessed his imagination. He has disciplined it so that every thought, every idea, every word he puts down, every line he draws, every light and shadow in every photograph he takes make more vivid, more believable, more persuasive the original theme or product advantage he has decided he must convey. “ More than half a century ago, Bernbach was right on target. To be heard, you need disciplined, get-to-the-point advertising. If that’s what you’re looking for please email vandagens@jandmads.com or call 609-924-1083. |